Activaire - music stylists
I’ve been friends with Lara and Adesh for years, first as DJ’s but also as designers and taste makers. They really are people with impeccable taste, and they’ve translated that into a business called Activaire. They design the sound for stores, people and events, most recently Uniqlo in NYC. It’s one of those ideas that sounds outrageous, but it so perfectly fits who they are that it had to succeed. Another great example of how creativity and passion can lead to success.
Check out an Activaire mix from 2008 (free) or the summer mix Activaire did for Uniqlo (by way of Racked) (not free).
